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Living Independent
from Tobacco (LIFT)

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The Living Independent from Tobacco (LIFT) project shares the belief of the California Tobacco Prevention Program and many others working in tobacco education throughout the State: All individuals have the right to be protected from the dangers of secondhand smoke (SHS) where they live, work, and play.

LIFT Goals

LIFT will work in several diverse,
low-income, and rural communities of northern California on 2 important areas to address SHS policy:

1

By partnering with diverse organizations representing or serving the rural populations of Modoc and/or Trinity Counties to work on and contribute to LIFT's tobacco prevention policy campaign.

​2

Smokefree multi-unit housing (MUH) and mobile home park complexes.

To accomplish this, the project's two objectives are policy/system change related strategic information and education campaigns aimed to activate community engagement while addressing health disparities in a manner that is both culturally competent, equitable, and in partnership with Modoc and Trinity County Local Lead Agencies (LLAs).

LIFT will use the following strategies to achieve these goals:

  • Conducting educational outreach and policy building infrastructure,

  • Collaborating with funded agencies throughout California,

  • Building relationships with key stakeholders,

  • Developing region and population-specific educational materials, using local and culturally relevant media and newsletters to inform the public of project activities and increase local support,

  • Using strategic planning sessions with target groups and local tobacco control advocates, and providing technical assistance to assist with the creation and implementation of smokefree policies.

Resources

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The Tobacco Education Clearinghouse of California (TECC) is a statewide technical assistance (TA) provider that supports the development and distribution of effective educational materials and social media messaging for CDPH and CTPP-funded projects at no cost. 

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RISE supports rural tobacco projects by leveraging resources, providing leadership training and opportunities, and offering educational materials specially designed to assist rural communities. 

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The goal of Tobacco Free Trinity is to encourage a tobacco free Trinity County through education, community engagement, and leadership opportunities. 

©2024 California Department of Public Health
Funded under contract #23-10884

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